ONE Championship (ONE) today announced an exclusive global partnership with Theta Network (THETA), an industry-leading blockchain platform, to launch ONE’s first-ever non-fungible token (NFT) marketplace, which will feature collectibles commemorating ONE’s superstar athletes and their most memorable moments.
According to Nielsen, ONE Championship is one of the top ten sports media properties in the world in terms of viewership and engagement, with a cumulative reach of over 400 million fans.
ONE produces and distributes world-class events in over 150 countries, featuring martial artists and World Champions from over 80 countries and all martial arts styles, including MMA, Muay Thai, and kickboxing.
Fans who want to be a part of the first-ever “Drop” of limited edition ONE NFT packs can pre-register at ONE.ThetaDrop.com. The marketplace’s official launch date will be announced at a later date.
Theta is the engine that drives this website.
Top-ranked NFT owners will be able to own a piece of ONE history as well as gain access to real-world benefits such as backstage passes, ringside seats, and other personalized fan experiences.
“Our exclusive NFT partnership with Theta Network is part of our long-term vision that fan engagement and commerce around our World Champions — and ONE’s commitment to heroes, values, and stories — will transform live sports entertainment,” said Chatri Sityodtong, Founder and CEO of Group ONE.
“Theta was the best blockchain platform for realizing this vision. We are excited to launch ONE NFTs on the Theta blockchain platform, beginning with our pre-registration process,” he added.
In this regard, Theta Labs Co-Founder and CEO Mitch Liu stated, “We’re thrilled to welcome ONE Championship to the Theta Network and see a big opportunity to mainstream NFTs powered by Theta to millions of global ONE users.”
The NFT partnership between ONE Championship and Theta Network expands on Theta Network’s strategy of combining live entertainment with digital collectibles NFTs. Theta joined the World Poker Tour (WPT) in April and recently announced an exclusive partnership with Katy Perry in conjunction with her new Las Vegas residency beginning in 2022.
The collaboration marks yet another milestone for Theta Labs, the team behind Theta Network, the leading blockchain-powered video delivery network, and THETA.tv, the next-generation decentralized live streaming platform.