In an effort to inspire others to take action against climate change, the United Nations has chosen the blockchain platform Unique Network to run a nonfungible token (NFT) initiative.
According to a Tuesday announcement, Unique will be the lead technology partner for a program that will mint young artists’ work as NFTs through the UN’s Human Settlement Programme and the International Association for the Advancement of Innovative Approaches to Global Challenges. The program, called Digital Art for Climate Action Empowerment, or DigitalArt4Climate, encourages creators to display artwork that inspires people to work toward better environmental solutions.
According to the group, “the United Nations has recognized NFT technology as a unique new medium for creative expression that can help amplify messages about climate action.” “The United Nations wishes to introduce this innovative art form to the next generation of creators, who will benefit from technology that will allow them to amplify and monetize their work.”
Unique, a Kusama and Polkadot ecosystem parachain project, will create and host an NFT marketplace for the initiative. Developers competed in a virtual hackathon last month to create the digital art gallery and marketplace showcasing the DigitalArt4Climate artwork, according to UN programs. The project will accept contributions beginning on August 12.
The United Nations has previously stated that it is investigating the use of blockchain technology in the fight against climate change and to aid in the development of a more sustainable global economy. Though the group appears to have never been directly involved in encouraging the development of NFTs, at least one UN Global Compact member has. Enjin, an NFT and blockchain gaming platform, announced earlier this month that it would investigate ways to use NFTs to promote sustainability and equality.
Companies’ environmental policies appear to be becoming more of a concern for investors and users as the effects of climate change appear to be worsening. The United Nations has identified 17 sustainable development goals that it hopes to achieve by 2030, including reducing inequality, providing quality education, and encouraging responsible consumption and production.