• The NFT Craze: 18% of Americans Have Invested in NFTs Personally

  • With NFT sales reaching a new high this year, the excitement surrounding this latest digital phenomenon appears to be growing, with consumer brands such as Coca-Cola, Gucci, Nike, and Taco Bell joining the fray. Piplsay, a global consumer research platform, surveyed 30,870 Americans and 9,170 Britons to learn more about their interests and opinions.

    The following are the key findings from the US survey:

    • How serious are people about cashing in on the NFT craze?
    • NFTs are regarded as a good and secure investment by 48% of Americans.
    • Brand-related NFTs are the most popular (16%), followed by gaming-related NFTs (15%) and sports-related NFTs (15%). (13 percent )
    • 44 percent of Americans believe NFTs are here to stay, while 29 percent believe they are a passing fad.
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