With NFT sales reaching a new high this year, the excitement surrounding this latest digital phenomenon appears to be growing, with consumer brands such as Coca-Cola, Gucci, Nike, and Taco Bell joining the fray. Piplsay, a global consumer research platform, surveyed 30,870 Americans and 9,170 Britons to learn more about their interests and opinions.
The following are the key findings from the US survey:
- How serious are people about cashing in on the NFT craze?
- NFTs are regarded as a good and secure investment by 48% of Americans.
- Brand-related NFTs are the most popular (16%), followed by gaming-related NFTs (15%) and sports-related NFTs (15%). (13 percent )
- 44 percent of Americans believe NFTs are here to stay, while 29 percent believe they are a passing fad.