• Super Bowl MVP Tom Brady and supermodel Gisele Bundchen star in a $20 million ad campaign for cryptocurrency exchange FTX

  • Tom Brady, a seven-time Super Bowl champion, and his supermodel wife Gisele Bündchen star in a new commercial for cryptocurrency exchange FTX. The ad campaign will cost the company $20 million.

    Tom Brady and Gisele Bündchen Star in FTX Commercial

    Tom Brady and Gisele Bündchen star in an ad for cryptocurrency exchange FTX. FTX released a commercial titled “FTX. You in?” on Wednesday.

    The Wall Street Journal reported that the company’s U.S. affiliate plans to invest $20 million in the campaign, which will begin Thursday during the National Football League season kickoff game between Tampa Bay and Dallas. Throughout October, it will be shown during NFL broadcasts, as well as on digital advertising platforms.

    In the commercial, Bündchen asks Brady, “Can I talk to you about something?” She asked him, “What do you think?” after showing him something on her phone. “Are you interested?” Brady responded, “I’m in.” Let’s make a call to everyone.”

    The couple then called a slew of their friends, who all said they were in. Brady spoke with a New England Patriots fan who explained the benefits of FTX. Brady informed him, “I’m getting into cryptocurrency with FTX.” “Are you in?”

    “Well, provided it provides 360-degree access to the crypto markets with the ability to trade everything from alts to defi [decentralized finance], I believe I’m in,” the fan responded. “But I still hate you,” he added. “Understood,” Brady replied.

    In June, Brady and Bündchen announced their partnership with FTX. Each took an equity stake in the company. “It’s an incredibly exciting time in the crypto-world,” Brady said at the time, “and Sam [Bankman-Fried, CEO of FTX] and the revolutionary FTX team continue to open my eyes to the endless possibilities.”

    A number of other celebrities have recently appeared in cryptocurrency advertisements. Spike Lee, an award-winning director, directed a commercial for bitcoin ATM operator Coin Cloud in July. Neil Patrick Harris, an actor and bitcoin investor, appeared in a commercial for Coinflip, another crypto ATM operator, in June. In August, award-winning hip-hop artist Megan Thee Stallion collaborated with Jack Dorsey’s Cash App to release an educational video titled “Bitcoin for Hotties.”

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