• NFTs are assisting in the preservation of the environment

  • There has been a growing awareness of the importance of sustainability, both locally and globally, over the last decade. The current technological advancement has enabled us to do more with less, resulting in the rapid expansion of the global population while also causing unprecedented destruction of our natural resources.

    We also have a better understanding of climate change and its effects on our planet than ever before. As a result, many people, both personally and professionally, are looking for ways to live more sustainably.

    Rainforest Protection

    The Amazon Rainforest is under threat. In fact, it is in serious trouble.

    In recent decades, nearly a fifth of the Amazon has been deforested and converted to agricultural land for uses such as soybean farming and cattle ranching. Deforestation is the leading cause of greenhouse gas emissions in Brazil. Tropical deforestation accounts for approximately 20% of annual greenhouse gas emissions worldwide.

    The rainforest covers 5.5 million square kilometers (2.1 million square miles), or 40% of South America’s total land area. It is estimated to hold 120 billion metric tons of carbon, which is equal to ten times the amount of carbon humans emit into the atmosphere each year. Despite this, humanity continues to actively destroy one of the keys to life.

    Amazon Watch is a leading environmental organization fighting Amazon degradation. This is one of the projects supported by Next Earth, a project that sells NFT tiles made from a digital replica of Earth. A portion of each NFT purchase is donated to environmental organizations such as Amazon Watch.

    Cleaning up the Seas

    Our oceans are in trouble. The rapid degradation of the environment is endangering marine life, and many experts believe we may have passed the point of no return.

    As the world’s population has grown larger and more industrialized, our natural resources have come under increasing strain. With more than three-quarters of fish stocks fully exploited or over-exploited, and it is expected that by 2050, there will be more plastic in the oceans by weight than fish, there are serious concerns about the future of our ecosystem.

    The solution is not as simple as banning plastics – though that would certainly help – but rather a major overhaul of how we live our lives in order to change consumer behavior. But could technology also play a role?

    One initiative aimed at removing plastic waste from our oceans is the Ocean Cleanup. As with Amazon Watch, a portion of Next Earth’s NFT purchases are donated to this environmental organization.

    Innovative companies such as Next Earth have created solutions that force us to reconsider how we consume digital content; from virtual real estate to land art, which can now be purchased and sold as NFTs.

    Instead of being “branded” users on social media platforms or having their data tracked online, these NFTs allow people to express themselves by owning unique assets. This gives them more control over how they present themselves online, which has obvious societal benefits beyond just looking cool: freedom from conformity improves mental health.

    Finally, NFTs are effective in a variety of ways, including as tools for creative self-expression and as ways to support your well-known environmental initiatives, such as cleaning up plastic in the oceans and saving our precious rainforests.

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