Leeds United, an English football club, has joined the crypto train through a partnership with blockchain platform Socios.com. As a result, it becomes the fourth Premier League club to join the Socios ecosystem.
The LUFC Token will be available on Socios.com.
Leeds United announced this on their website, along with the launch of a fan token (LUFC). Token holders will receive exclusive offers, discounts, and the chance to win one-of-a-kind prizes and rewards.
Fans will also be able to compete against other fans around the world in club-related games, competitions, and quizzes via the Socios app. In addition, they will compete in global leaderboards and earn tokens that can be exchanged for benefits and experiences.
In response to the news, Paul Bell, Executive Director at Leeds United, believes it is a fantastic initiative for the fans.
“This collaboration with Socios.com is another step forward for Leeds United as we look to provide more opportunities for our fans all over the world to get even closer to the club,” he said.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, echoed this sentiment. Leeds supporters all over the world will be able to use $LUFC Fan Tokens to join a global community of fans united by their love for the club, where they will be able to enjoy influence, exclusive content, games, competitions, and access to once-in-a-lifetime experiences and rewards.
Fan tokens are becoming increasingly popular.
Leeds is the most recent sports club to join the growing demand for Fan tokens. Fan tokens have emerged as a new type of collectible that grants holders access to exclusive content.
Some football clubs have used the token to give fans decision-making power. Juventus allows fans to vote for the match’s best player using their fan token on a regular basis.
Socios.com currently leads this expanding industry, having formed alliances with over 40 sporting clubs worldwide.
Earlier this year that Socios had signed a deal with French champions Paris Saint-Germain (PSG) that saw the club launch its official Socios-powered Android app, allowing millions of PSG fans worldwide to earn rewards for interacting with the club.
Arsenal has recently partnered with Socios to launch a fan token.