The collaboration between Bybit and NAVI aims to maximize the synergy between the crypto and esports industries.
Bybit, a popular cryptocurrency trading platform, has announced a multi-year partnership with Natus Vincere, a Ukrainian esports organization (NAVI).
NAVI and Bybit Collaborate
According to a press release distributed to us on Wednesday, the new partnership marks Bybit’s entry into the esports space and will provide numerous opportunities for both parties.
According to the statement, the two industries have gradually revolutionized traditional financial and sporting systems by introducing groundbreaking technologies.
As part of the agreement, the partners will work together to carry out several campaigns, including charity and anti-hate/anti-bullying efforts. Bybit’s logo will also appear on NAVI’s jerseys.
Ben Zhou, CEO and co-founder of Bybit, commented on the news.
“The COVID-19 pandemic has altered many long-held beliefs in a variety of human experiences. Both sports and finance have seen the rapid mainstreaming of two new entrants — esports and cryptocurrency…
We are excited to sign on with NAVI as one of the fastest-growing start-ups built for crypto lovers, and we look forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.”
Who is at the top of the list?
Bybit joins a long list of top brands that support esports through a partnership with NAVI, including Puma, AndaSeat, Monster Energy, and many more.
With over 2.5 million users, Bybit has made a name for itself in the cryptocurrency industry and is looking to expand its reach by entering the esports space.
Alexander Pavlenko, Chief Marketing Officer at NAVI, also commented:
“I believe that this was unavoidable. Cryptocurrency and esports have a lot in common: they’re both new, fast-growing, and fascinating to watch and learn about. We will work with cryptocurrency platform Bybit and our team to demonstrate to esports fans the true value of digital-based communication.
Furthermore, we want to represent the esports world to cryptocurrency enthusiasts as a point of interest. We hope to bring new game-changing and engaging projects to the table in order to make esports a better place to play together.
With a fanbase of 18.4 million, NAVI is currently one of the world’s largest esports teams. As a result of the agreement, Bybit and cryptocurrency in general will gain increased visibility among one of the fastest-growing demographics in sports and gaming, while NAVI will benefit from the crypto industry’s limitless opportunities.