With the recent sponsorship contract with Aston Villa, a Birmingham-based football club, eToro, the multi-asset and multi-regulated broker, has further increased its brand presence on the football field.
The Israeli broker will be able to sell its brand utilizing the matchday LED boards and media backdrops as part of the two’s relationship, which was unveiled on Thursday. It will also obtain digital rights and promotional chances on the ticketing section.
“We are thrilled to have collaborated with Aston Villa ahead of the new season,” said Dylan Holman, Global Sponsorship Manager at eToro. “As a worldwide multi-asset investment platform, we strive to make financial markets accessible to everyone. We are excited to collaborate with the Club to bring fans closer to the action while also educating them about investing.”
Making the Brand Visible on the Field
eToro is well-known for its sports transactions, since the broker is promoting its brand by sponsoring both national and regional sports clubs. AS Monaco, CFR 1907 Cluj, the oldest Czech football club SK Slavia Prague, and the German football club RB Leipzig are among the other football teams that eToro is supporting this season.
The broker, which rose to prominence thanks to its social trading features, first signed a deal with Aston Villa in 2019, making the latest agreement its second with the British football club.
Aston Villa Chief Commercial Officer Nicola Ibbetson remarked, “We are happy to have re-signed with eToro, following our previous engagement together.”
“The core notion of accessibility is completely consistent with who we are as a Club, and we look forward to working together in the coming years.”
With a blank-check acquisition firm merger, eToro is also preparing to offer its shares on an American stock exchange. It recently announced that its income for the second quarter increased to $291 million, with commissions reaching $362 million.